On the first day of its released the highly anticipated Twilight DVD sold over 3 Million Copies! Summit Entertainment released the following statement.
Midnight DVD Launch of Film’s Saturday, March 21st Release Soars in to the Top Five Best First Day Releases in the Past Two Years
Los Angeles, CA March 22, 2009 – Summit Entertainment announced today that the home entertainment release of the studio’s action-packed, modern day vampire love story TWILIGHT sold over 3 million DVD units in its first day of release. The DVD launch commenced this past Saturday morning at midnight with nationwide events during which time Summit and its retail partners provided Twilight fans with the chance to celebrate the DVD release of the film. “Twilight at Midnight” allowed participating retailers the opportunity to stay open late as fans lined up in impressive numbers to purchase the DVD of the epic romance at midnight parties. Read More…